Effective Date: December 30, 2025
Last Updated: December 30, 2025
This Advertising Compliance Policy (“Policy”) explains how My Flights Portal, Inc. (“My Flights Portal,” “we,” “us,” or “our”) conducts advertising in compliance with applicable U.S. laws and major advertising platform requirements (including Google Ads). This Policy applies to advertising across search engines, metasearch platforms, social media, display networks, and any partner/affiliate channels.
1) Company Identification
Legal Entity: My Flights Portal, Inc.
Company Number: 7421435
Registered Address: 1142 Hicksville Rd, Massapequa, NY 11758 | US
Website: www.myflightsportal.com
Business Type: Independent, Self-Operated Online Travel Agency (OTA)
2) Platform Compliance
We maintain strict compliance with advertising policies of platforms we use, including (as applicable):
- Google Ads and related Google advertising policies
- Metasearch engines and aggregators
- Social media advertising platforms
- Affiliate and partner marketing networks
We routinely review ads, landing pages, call extensions, and disclosures to align with changing platform requirements.
3) Truthful, Clear & Non-Misleading Advertising
All advertising published by My Flights Portal is designed to:
- Clearly represent our services as an independent OTA
- Avoid misleading statements about affiliation, endorsement, ownership, or authorization by any airline
- Avoid impersonation of airline support or airline-owned channels
- Ensure pricing and key conditions are disclosed clearly before purchase
We strictly prohibit:
- False urgency, “limited time” claims without basis
- Bait-and-switch advertising
- Misleading headlines that imply “official airline support”
- Hidden fees or undisclosed charges
4) Fare Representation & Real-Time Pricing (Supplier API)
Flight prices and availability are dynamic. Our advertising practices follow these principles:
- Fares shown in ads or on landing pages may be based on real-time pricing retrieved via supplier systems/APIs
- Prices may change before ticket issuance due to airline inventory updates, routing changes, taxes, and fare rule variations
- Advertised fares are not guaranteed until payment is completed and the e-ticket is issued
- Final pricing, fare rules, and applicable disclosures are presented during checkout before the customer submits payment
5) Clear Identification of Our Service & Ticketing Process
My Flights Portal facilitates bookings as an intermediary between travelers and airlines/suppliers.
- We clearly communicate that we are an independent OTA
- Ticket issuance may be fulfilled through our airline consolidators and ticketing partners, subject to availability, payment authorization, verification checks where required, and supplier acceptance
- A booking is considered confirmed only after e-ticket issuance and delivery of the e-ticket number(s)
6) Brand, Trademark & Content Use
My Flights Portal:
- Uses airline brand names only for identification and informational purposes
- Does not imply partnership, sponsorship, or endorsement by airlines
- Avoids misleading use of airline logos, copyrighted images, or protected content unless permitted
- Follows fair-use and trademark requirements where applicable
7) Consumer Protection & Legal Compliance (U.S.)
Our advertising practices are intended to comply with:
- Federal Trade Commission (FTC) truth-in-advertising principles
- U.S. Department of Transportation (DOT) rules applicable to air travel advertising and consumer disclosures
- Applicable U.S. state consumer protection statutes
- Where relevant, international privacy and consumer fairness expectations
8) Prohibited Advertising Practices (Strict)
My Flights Portal strictly prohibits, including by any third party acting on our behalf:
- Airline impersonation or deceptive “airline customer service” representation
- Misleading call-to-action statements suggesting guaranteed outcomes
- Unauthorized use of airline logos/copyrighted content
- False claims of guaranteed refunds, upgrades, availability, or “lowest fare guaranteed” unless clearly supported by written terms and lawful disclosures
- Misrepresentation of our location, identity, or business role
Any violation results in immediate internal review, corrective action, and removal/termination where applicable.
9) Service Fees & Refund Disclosures in Ads
Where service fees may apply, we ensure fee disclosures are handled transparently on relevant landing pages and during checkout/servicing.
Airline fees and penalties are controlled by the airline’s fare rules
Any My Flights Portal service fee (pre-booking, at checkout, or post-booking) is a separate charge and is governed by our posted policies and disclosures presented during the relevant step
10) Third-Party, Affiliate & Partner Advertising
If we work with affiliates, partners, or third-party marketers:
- They are required to follow this Policy and all applicable platform rules
- We do not permit deceptive or misleading practices
- Non-compliance is grounds for immediate termination and takedown requests
- We monitor partner activity and take enforcement steps where needed
11) Data Privacy & Advertising
We aim to run ads responsibly and in compliance with applicable privacy obligations.
- Cookie and advertising measurement practices are described in our Cookie Policy and Privacy Policy
- Where required, users are provided cookie/consent controls for non-essential cookies
- We do not use advertising methods intended to unlawfully track, profile, or exploit personal data
12) Monitoring, Review & Enforcement
To maintain compliance:
- Ads and landing pages are reviewed regularly
- Non-compliant ads are paused or removed promptly
- Disclosures are updated when needed
- Policy violations are escalated internally for corrective action
13) Limitation of Liability
My Flights Portal is not responsible for:
- Airline fare changes, schedule changes, cancellations, or operational decisions
- Platform policy updates, suspension decisions, or enforcement actions beyond our control
- Actions of third-party platforms outside our direct control
Our responsibility is limited to maintaining lawful, good-faith advertising practices and enforcing compliance across our channels to the extent we reasonably can.
14) Policy Updates
We may update this Policy from time to time to reflect changes in law, platform requirements, or internal processes. The updated version will be posted on this page with revised dates.
15) Contact Information
For advertising compliance inquiries:
Email: Support@myflightsportal.com
Address: My Flights Portal, Inc., 1142 Hicksville Rd, Massapequa, NY 11758, United States
Final Notice
By engaging with or responding to My Flights Portal advertisements, users acknowledge that services are provided by an independent Online Travel Agency, fares are subject to real-time availability and fare rules, and bookings are confirmed only after e-ticket issuance.

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